The Advertisement Department is responsible for regulation, licensing, monitoring, and revenue collection from advertisements within the municipal area while ensuring city aesthetics, public safety, and legal compliance.
- Regulation of Advertisements
- Regulation of outdoor advertisements such as:
- Hoardings
- Banners
- Unipoles
- Digital screens
- Wall paintings
- Ensuring compliance with municipal bye-laws and advertisement policies
- Control of size, location, illumination, and structural safety
- Permission & Licensing
- Granting permission for installation and display of advertisements
- Issuance, renewal, and cancellation of advertisement licenses
- Verification of ownership, location, and structural drawings
- Coordination with Town Planning and Engineering Departments
- Revenue Assessment & Collection
- Assessment and collection of advertisement fees and charges
- Preparation of demand notices and fee schedules
- Monitoring revenue targets and collections
- Prevention of revenue leakage through strict enforcement
- Monitoring & Enforcement
- Regular inspection of advertisement sites
- Identification and removal of unauthorized or illegal advertisements
- Imposition of penalties and recovery of dues
- Seizure or dismantling of illegal hoardings and banners
- City Aesthetics & Public Safety
- Ensuring advertisements do not obstruct traffic visibility
- Preventing visual clutter and protecting heritage structures
- Ensuring structural stability to avoid accidents
- Regulation of advertisements near sensitive zones
- Policy Implementation & Bye-Law Enforcement
- Implementation of State Government advertisement policies
- Enforcement of municipal advertisement bye-laws
- Updating rules as per urban development and safety norms
- Inter-Departmental Coordination
- Coordination with:
- Revenue Department
- Town Planning Department
- Civil / Engineering Department
- Traffic Police
- Joint inspections and enforcement drives
- Legal & Dispute Handling
- Handling objections, appeals, and disputes related to advertisements
- Assistance in court cases and legal proceedings
- Implementation of court and appellate authority orders
- Record Management & Reporting
- Maintenance of registers of licensed advertisement sites
- GIS mapping and digital records (where applicable)
- Preparation of periodic reports on revenue and enforcement actions
- Submission of reports to senior municipal authorities
- Public Awareness & Special Drives
- Public notification of advertisement rules and restrictions
- Conducting special drives during elections, festivals, and events
Removal of political and temporary advertisements as per norms
